Pride
2019
A vibrant, energetic solution to support PureGym’s commitment to a culture where equality and diversity are valued. PureGym’s strapline was transformed to celebrate inclusivity, and this versatile creative can be adapted annually for Pride celebrations.
Collaboration:
PureGym People Team
Role:
Lead Designer
Contribution:
PureGym People Team
Role:
Lead Designer
Contribution:
Conceptualistion
Identity
Motion
Art Direction
LGBTQ+ Champions
Celebrating PureGym’s LGBTQ+ colleagues
Our photoshoot championed and celebrated PureGym LGBTQ+ colleagues, highlighting personality traits that make them proud. The creative was made up of a series of 9x16 stories, individual blog stories, and social carousels that were released throughout the Pride period
Parade collateral
Supporting UK Pride events
A number of bits of collateral was produced to support Pride events up and down the country. This included:
- Animated billboards along the parade route
- Flags
- Balloons
- T-Shirts
- Float banners
- Large banners
