Creative
Drive
Unmute
Combining my passion for sim racing with my creative drive, I crafted a brand identity aimed at sharing the thrill of the virtual track, the rush of adrenaline, and the camaraderie among fellow racers. The goal was to capture the essence of sim racing, while aiming to inspire, entertain, and connect with others.
Collaboration:
Personal
Role:
Lead Designer
Contribution:
Personal
Role:
Lead Designer
Contribution:
Conceptualistion
Content-creation
Motion
Identity
Direction
Sim Racing Identity
Animated transitions
I developed several animated screens with sound effects to enhance our video content and ensure seamless transitions. This approach aligned perfectly with the overall identity and branding aesthetic.
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Channel branding
Continuing the brand aesthetic onto online platforms such as YouTube, I created the necessary assets to ensure consistent brand recall. These assets included profile images, cover images, and thumbnail images, all carefully designed with consideration for legibility, copy, and insight into the content.
Social shorts
Short are utilized to capture exhilarating moments of the racing experience, incorporating fitting sound effects to accentuate the action. A consistent drumbeat throughout each clip not only maintained continuity but also heightened anticipation, leading to a climactic finale.
Social statics
I created static assets to artistically highlight key elements, including best practices in racing, updates on league racing endeavors, aspects of racing that I find enjoyable, and insights into the personal reasons behind my strategic and race choices.
Equipment branding
In addition to establishing a brand presence in the virtual and online realms, there is also an opportunity to extend the brand into the physical world, particularly within my sim rig setup. This includes the screens used for racing, race wear, and sim racing hardware.
